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And Me Too Wholesale Arm Relaunched

AND ME TOO is very pleased to announce that it has relaunched the wholesale arm of its children's clothing and accessories business. AND ME TOO caters for the newborn - 8 years of age market segment. The styling is simple and French inspired with a distinct look and feel. Denim, stripes, checks and liberty florals feature strongly in the range.

So what is the philosophy behind the And me too range?

"We are not dictated by seasonal trends," says owner Nic MacIsaac. "To me, children's clothing is not about the latest fashion pieces although there are plenty of other labels dishing that up."

"I am interested in lovely everyday pieces inspired by the impeccable quality and uncomplicated styling of many of the French children's ranges. We especially love bold stripes for t shirts, cotton check shirts, dark navy denim basics and of course pretty liberty floral blouses and skirts. In a charming way it is almost a little old fashioned; a reminder of how we may have been dressed ourselves as children".

The range is best described as transeasonal with special 'accent' pieces to compliment the season. MacIsaac says this aspect is particularly appealing to retailers taking on her range. "There is no necessity to clear large quantities of stock at the end of a season to make way for an entirely new range. Heavy mark downs not only erode margins, they create a 'wait and buy it on sale' mentality."

AND ME TOO has a very established and loyal following in Melbourne where it began 8 years ago. Many of the signature pieces in the range such as the shabby chic liberty and denim pants for girls and the adorable French Expression T's are perennial favourites. Observation of repeat buying patterns by Melbourne customers clearly indicates that having a core range is one of the secrets of AND ME TOO'S success. "Our customers tend to seek out their favourite items year after year as their children get older. Let's face it; a classic stripped t shirt never goes out of style!"

AND ME TOO is currently seeking expressions of interest from stockists around Australia. To receive a Wholesale Information Pack contact Sales and Marketing Head Brooke Murphy on 0450 020 465 or email brooke@andmetoo.com.au

For more information visit www.andmetoo.com.au.


Release Date: 19th February 2008

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