And Me Too Wholesale Arm Relaunched
AND ME TOO is very pleased to announce that it has relaunched the wholesale arm of its children's
clothing and accessories business. AND ME
TOO caters for the newborn - 8 years of age
market segment. The styling is simple and
French inspired with a distinct look and feel.
Denim, stripes, checks and liberty florals feature
strongly in the range.
So what is the philosophy behind the And me
too range?
"We are not dictated by seasonal trends," says
owner Nic MacIsaac. "To me, children's clothing
is not about the latest fashion pieces although
there are plenty of other labels dishing that up."
"I am interested in lovely everyday pieces inspired
by the impeccable quality and uncomplicated
styling of many of the French children's
ranges. We especially love bold stripes for t
shirts, cotton check shirts, dark navy denim basics
and of course pretty liberty floral blouses and
skirts. In a charming way it is almost a little
old fashioned; a reminder of how we may have
been dressed ourselves as children".
The range is best described as transeasonal with
special 'accent' pieces to compliment the season.
MacIsaac says this aspect is particularly appealing
to retailers taking on her range. "There is
no necessity to clear large quantities of stock at
the end of a season to make way for an entirely
new range. Heavy mark downs not only erode
margins, they create a 'wait and buy it on sale'
mentality."
AND ME TOO has a very established and loyal following
in Melbourne where it began 8 years ago.
Many of the signature pieces in the range such
as the shabby chic liberty and denim pants for
girls and the adorable French Expression T's are
perennial favourites. Observation of repeat buying
patterns by Melbourne customers clearly indicates
that having a core range is one of the
secrets of AND ME TOO'S success. "Our customers
tend to seek out their favourite items
year after year as their children get older. Let's
face it; a classic stripped t shirt never goes out
of style!"
AND ME TOO is currently seeking expressions of
interest from stockists around Australia. To receive
a Wholesale Information Pack contact Sales
and Marketing Head Brooke Murphy on 0450
020 465 or email brooke@andmetoo.com.au
For more information visit www.andmetoo.com.au.
Release Date: 19th February 2008
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