Aromababy launches 100% ORGANIC COTTON clothing range

To celebrate their popularity in the States, AROMABABY recently launched their pure 100% organic cotton baby wear at an LA Fashion event.

Founded by one of Melbourne’s own Catherine Cervasio, a former model & beauty writer, Aromababy was launched 14 years ago, for Catherine’s own newborn son.

Aromababy’s promise is to protect and pamper the growing bodies of pregnant mums, and provide the absolute best in research-based, natural and organic-rich baby skin care products for newborns, toddlers and the whole family – responds to the latest in neonatal dermatology findings in her formulas and ingredient choices.

The addition of organic cotton babywear to this world-leading, eco-friendly range has been welcomed by loyal customers across the globe. “I’ve opted instead for a super-pure, raw organic cotton look for AROMABABY which consumers and retailers just love”.

Catherine is well known for having pioneered the “natural & organic baby care category” on a global level more than fifteen years ago. “Our brands (Aromababy and Pure Spa) are unique in that they are based on research”.

Catherine has a background of almost 20 years spent developing natural product using organic ingredients, has attended neonatal seminars around the world, is a trained infant massage instructor with a Diploma in Aromatherapy.

Aromababy is not focused on ‘selling’ product at any cost - rather Catherine promotes water first and foremost. Natural, organic and unscented products can be introduced after 3 months which helps to maintain the skin’s integrity – with Aromababy using only therapeutic grade, pure essential oils.

Aromababy also offer a choice of massage oil bases that have been developed in conjunction with various infant massage associations including certified organic jojoba and sunflower oils.

We provide education and workshops on the benefits of massage and ‘touch’ and on understanding natural & organic ingredients to help both health professionals and consumers understand how to make more informed choices about what families use.

Aromababy products have won awards in USA and UK based on their efficacy and affinity with sensitive skin and Catherine is a long time Sponsor of the Eczema Association, various infant support charities and hospitals – and exports to over 12 countries.

“If I am affiliating my Company with important resources for consumers, I need to feel confident in the information I am delivering” says Catherine.

As a journalist and guest “family” presenter on Channel 31, Catherine has showcased the wonderful work of some very important providers - Newborn Emergency Transport Service, the Australian Breastfeeding Association and the Royal Children’s Hospital.

Celebrity parents enjoying the range include Tracey Spicer, Simeone Warne, Princess Mary, Mariska Haggitay, Kylie Bax, Kate Moss, Georgie Gardner, Christi Malthouse, Alex Fevola, Ann Peacock, Lillian Frank, Dr Katrina Warren, Shane Crawford, Trent Croad, Paul Dimattina, Mel and Nat (Sunrise), Ed Phillips and Jaynie Seal etc.

Catherine supports neo natal wards and charities with thousands’ of premium samples and massage workshops in the Womens, Childrens and NeoNatal Unit wards in Hospitals.

NEW: NATURAL BABY LOTION $23.95
(with Organic AVOCADO) 250ml
Pure, certified organic avocado, evening primrose, safflower, jojoba and rosehip oils work together to provide deep moisturising for dry and sensitive skin. Completely Aroma-Free™ (no essential oils), this Lotion is also ideal as a body moisturiser for older children and adults suffering from irritated skin. Nut oil free.

For information on the full range and stockists: www.aromababy.com

* Go in the running to Win one of 10 Aromababy Packs (closes 31st March 2009).

Release Date: 10th March 2009

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