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Popular Children's Line Itzy Ritzy Now Available in Australia

B is for Baby Owners Tap Into Itzy Ritzy Fan Base

The owners of the online store B Is For Baby (www.bisforbaby.com.au) aim to make United States manufactured products that are popular with celebrities accessible to Australians and they are one step closer with the new addition of the Itzy Ritzy product line to their online store. Itzy Ritzy offers a full line of baby, toddler and adult products including Ritzy Sitzy™, shopping cart and high chair covers, Ritzy Rider™, infant and toddler car seat covers, Ritzy Nurser™ (breastfeeding cover), nursing covers, Bitzy Blankets™, designer blankets and Bitzys™, eco-friendly wash and burp cloths.

Itzy Ritzy's luxurious products are hot with U.S. celebrities including Australia's own Nicole Kidman, Christina Aguilera, Halle Berry, Marissa Jaret Winokur, Allison Sweeney, Nicole Richie, Kobe Bryant, Melissa Joan Hart, Sean "Diddy" Combs, Angelina Jolie and Brad Pitt.

"I can see why celebrities love these products," says Nicole Childs, co-owner of B Is For Baby. "Itzy Ritzy's products are luxurious but affordable and the fact that they are machine washable makes them a practical choice for mums like me."

Itzy Ritzy offers their full line of products for kids and parents in trend setting styles, prints and colors. The machine washable products are made from luxurious and plush designer fabrics chosen to suit all kids' and parents' personalities including: L.A. Edge, East Coast Sophistication, Southern Belle, Rock Star, and Sweet and Chic!

Itzy Ritzy recently introduced its eco-friendly baby bamboo option as well. Not only gorgeous and lush against babies' tender skin, the baby bamboo fabric is eco-friendly, as bamboo is sustainable and grown without pesticides and fungicides.

Kelly and Brian Douglas, a husband and wife team, are recognized by industry veterans for their high demand product line and quick climb to success with over 450 retailers carrying their line domestically and internationally. "Our international growth is remarkable, and it is great to see such a positive response from vendors worldwide," says Kelly Douglas, co-CEO, Itzy Ritzy. "We love that regardless of location, people are as crazy about Itzy Ritzy's products as we are."

B Is For Baby is currently the only authorized retailer of Itzy Ritzy products in Australia. Products can be purchased at www.bisforbaby.com.au. Shipping is five dollars per item and layby is available.

About Itzy Ritzy
When Brian and Kelly Douglas became parents they wanted to keep their glamorous girls stylish, so they left their high-powered life in New York City to form Itzy Ritzy, because every baby should be "Born Into Style" and spend time with their parents. Itzy Ritzy was created to deliver exceptional and chic baby, toddler, and adult products designed with beauty, style, sophistication, function and fun in mind. The eco-friendly line is available through all of our 450 retailers domestically and internationally or by visiting www.itzyritzy.com. For more information, to find a retailer or for wholesale information please contact Itzy Ritzy at wholesale@itzyritzy.com.

Release Date: 18th November 2008

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