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Forever Barbie - Celebrating 50 Years of a Pop Culture Icon

Exhibition in Melbourne
June 26th – July 12th 2009

No matter where you go, the mere mention of Barbie™ elicits a reaction. People are passionate, persuasive, and just plain personal about their Barbie story. How could one doll create such a response? Barbie is more than a doll she is a major part of pop culture!

To coincide with Barbie’s 50th Anniversary, Federation Square in Melbourne will host an exhibition celebrating Barbie’s past, present and future. The Forever Barbie exhibition will immerse visitors in every aspect of Barbie’s illustrious life over the past 50 years as well as give an insight into the future of the world’s most loved fashion doll!

This will be the largest collection of Barbie Dolls ever assembled in the Southern Hemisphere.

Over 300 Barbie Dolls – including some of the rarest and quirkiest sourced from the Mattel® archives as well as Australian Barbie Collectors will sit alongside a collection of accessories that have enhanced Barbie’s glamorous existence over the years. Included will be Barbie’s fabulous fashions, dream houses, cars, pets and of course the men in her life!

The very first #1 Ponytail Barbie, one of only three in the Mattel U.S. archive, will also be on loan for the exhibition. In an auction on May 17 th 2003, at Sandi Holder’s Doll Attic in San Francisco a world record was set for the sale of a mint-in-box #1 Barbie doll from 1959 which reached an unbelievable U.S. $25,427.

“Australians were early adopters of Barbie culture when she arrived in 1962 and ever since have held Barbie very close to their hearts. It seems appropriate that Australia was chosen to host to the very first comprehensive Barbie retrospective to take place anywhere in the world” states Amanda Allegos, Barbie Brand Manager, Australia.

In addition, Barbie’s very own Fashion Designer, Robert Best will fly in from the U.S. for a series of workshops that provide an insight into the design process behind the making of the world’s most famous doll and guests will be able to create their very own customised Barbie in the ‘Styled by Me’ suite.

Forever Barbie, A Pop Culture Icon Exhibition

Federation Square, Melbourne, Victoria

June 26th – July 12th 2009

Open 10am till 6pm Daily

Tickets are available to purchase from March 9th, cost $12.50 - $15 and are available through www.barbie.com.au or Target stores nationally

For more information on the Forever Barbie exhibition please contact:

T: 1800 BARBIE (1800 227 243) or info@barbie.com.au

Babynews Release Date: 9th June 2009

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