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The Secret is Out - How to Stop the Ageing Clock!

Whether you want to remove unsightly blemishes, eliminate premature wrinkles or stop your bottom from sagging, brace yourself for the best news you've heard in years - there is a simple system designed to reduce the visible signs of ageing that actually works... on your clothes that is*!!

Now you can prolong the life of your favourite jeans, pamper your party dress and soften the wrinkles forming on your much-loved top by discovering the new anti-ageing system for your wardrobe, proven to keep clothes looking like new, four times longer*!.

Inspired by the highly regarded three-step beauty regime many of us apply to our skin (cleanse, tone then moisturise), or our hair (treat, wash and condition), we can now assist in reducing the visible signs of wear and tear on our clothes by adopting a similar practice.

Help diminish traces of sun damage, age spots, wrinkles and sagging by simply extending your beauty regime to include these three easy steps for your laundry:

STEP ONE - TREAT
Firstly, treat your garments with Sard to remove impurities and tough stains to prepare them for a more thorough cleanse.

STEP TWO - WASH
Following this, wash your clothes with Cold Power or Dynamo for visibly radiant whites and vibrant colours.

STEP THREE - CONDITION
Finally, nourish and condition your whole wash with Cuddly for lasting softness and fragrance.

When used each and every time you wash, this simple three step beauty regime will help slow the ageing process and make your clothes look like new, four times longer*.

Beauty prevails regardless of age, as should the beauty of your clothes; so use the Anti-Ageing Laundry System and you'll notice a visible reduction in the telltale signs of ageing in no time at all*!

For more information about the Anti-Ageing Laundry System, please visit www.stoptheclock.com.au. For product information about the range, please phone the Colgate-Palmolive consumer information service on 1800 802 307.

*Cotton clothes versus using detergent alone

Release Date: 15th July 2008

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