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Be one of the first in Australia to trial EA SPORTS Active - Personal Trainer: a virtual personal trainer for your living room!

Calling all busy women! Don't miss the chance to experience the EA Sports Active Challenge! Be one of the first to try EA SPORTS Active – Personal Trainer, a revolutionary new interactive workout program, designed for the Nintendo Wii.

The EA Sports Active Challenge is happening at Westfield malls across NSW during June 2009. Consumers are invited to try the product, take part in fun calorie-burning sessions and discover first-hand the real and tangible benefits of this innovative new home fitness tool.

Prizes up for grabs include exclusive fitness packs incorporating EA Sports Active – Personal Trainer software, resistance bands, fitness leg straps and Nintendo Wii consoles.

In Australia, the Heart Foundation will be actively supporting the EA Sports Active Challenge at Westfield malls.

The EA Sports Active Challenge tour will be visiting Westfield malls in Liverpool, Hornsby, Mt Druitt and Hurstville.

The tour runs on the following dates:

  • Liverpool: 3rd - 7th June
  • Hornsby: 10th - 14th June
  • Mt Druitt: 17th - 21st June
  • Hurstville: 24th - 28th June

EA Sports Active – Personal Trainer was developed in response to an emerging trend:
61.4% of women say they don't have time to exercise, according to a recent survey *

Developed in conjunction with health and fitness experts, EA Sports Active – Personal Trainer allows women to design a tailor-made fitness program, set and achieve fitness goals, and track their progress in real time – all in the comfort of their own homes. 

EA Sports Active – Personal Trainer allows women to access the benefits of going to the gym or having a personal trainer with the flexibility of being able to work out in their own time. Exercises to suit all interests and fitness levels are included, but the program goes beyond exercise alone, focusing on other key elements such as healthy nutrition and fitness habits.

Don't miss the EA Sports Active Challenge at Westfield this June... have fun, burn some calories and get rewarded with fantastic pampering as well as surprise gifts... all in a day's shopping!

* Source: Female Lifestyle Liberation Survey, April 2009

Babynews Release Date: 2nd June 2009

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