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Earlybirds Introduces its New Organics Range

The latest addition to the Earlybirds range is the Organics unisex range. Made from 100% certified organic cotton and free from harmful chemicals, this organic cotton guarantees softness and safety for baby’s fragile skin.

All products under the Earlybirds brand are designed with practicality in mind, easy access for hospital staff caring for babies and parents. Cuffs fold down to form mittens, keeping hands warm and for ease of dressing garments either have side ties or eyelet openings - every little detail has been thought of.

The Earlybirds Organics unisex range includes hats, booties, bodysuits, jumpsuits, sleeping nest with hood and the classic wrap. Products are available to fit babies 800g to 4.5kg. Pricing for the Organics range starts at $14.95 for the basic t-shirt, through to $58.95 for the sleeping nest with hood.

Earlybirds Organics is available now from stockists nationally or www.earlybirds.com.au

 

Earlybirds was established in Australia in 2002 by Lynda Day. The concept for Earlybirds was created following the birth of her son, Jackson, who was ten weeks premature and weighing just 1.276kgs.Following difficulty finding clothes to fit Jackson, Lynda decided to develop a range of clothing specifically for premature and small babies.

So whilst looking after her newborn and running a marketing business from home, Lynda managed to find time to fully research the idea of creating a range of clothing that catered for small and premature babies. Lynda consulted with Paediatricians, NICU specialists and other parents on how the brand should be developed and launched.

Armed with this valuable information, Lynda went on to develop the range, target this gap in the market and Earlybirds was born.

Earlybirds is not just a brand, but is the reflection of Lynda’s personal journey as a mother of a premature baby. Her own experience and passion to produce a clothing range that is unique and distinctive has seen Earlybirds establish itself and grow both locally and internationally.

Earlybirds is also a proud supporter of Austprem and the National Premmie Foundation.

www.earlybirds.com.au

Release Date: 14th April 2009

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