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Fisher-Price® inspires imaginative play for boys with new Imaginext Space range!

With the new Imaginext Space playset range from Fisher-Price, young boys across Australia will be introduced to a new world of excitement that will inspire their imaginations in a unique and inspirational way – sending their minds on a mission of make-believe and creativity.

Fisher-Price has been the expert in play, and one of the world’s most trusted toy brands, for more than 75 years. The extensive range of Imaginext playsets has been created to provide the benefits of imaginative play, which is vital to the development of boys aged 3-8 years, and offer a world of action and open-ended play where boys decide what happens every time they play.

Imaginext playsets help prepare young children’s minds for reading comprehension, creative thought and problem-solving, as well as boosting self-confidence through the mastering of physical activities. Immersion in the unique and exciting themes of Imaginext takes boys beyond their day-to-day experiences, and allows them to feel empowered by guiding the playset figures and pretending to be a character.

Imaginext playsets combine themes that boys love with the attributes that mothers seek, such as the assurance that their young boy is stimulating his imagination while keeping busy and engaged. The playsets also provide depth of play, with a wide range of interchangeable accessories creating ongoing value and allowing boys to combine products together driven by their own imaginations. And to ensure that the playsets can last the distance, they are sturdy, durable and able to stand up to the wear and tear of hours of play by preschool boys.

Now Imaginext has a new mission for young boys - an adventure that is only complete with the new Imaginext Space Shuttle and Tower! From the intricacies of space travel, to the fascinating discoveries waiting to be made in other universes, the Imaginext Space range adds an ever popular theme for boys and takes their young minds on an intergalactic tour. The new Imaginext Space range includes the following products.


Imaginext Space Shuttle and Tower:
The Imaginext Space Shuttle and Tower includes a space tower, shuttle, moon vehicle, 2 figures, 2 helmets, and console. The shuttle has lights and sound effects and a cockpit that opens and closes for space bound adventures! (Australia RRP: $99.99)

Imaginext Space Deluxe Assortment:
This assortment includes the Alien, Exoskeleton and Moon Rover. Open the mouth of the alien and store a little alien in his stretchy belly! The exoskeleton is the perfect way to protect a figure…just open the door and let him in! Need to roam around the moon? Open the door to the Rover, put in a figure, and set out on your exploration! (Australia RRP: $14.99)

Imaginext Space Spider Vehicle:
The Imaginext Space Spider Vehicle includes a figure, accessories, and cool vehicle! The vehicle has a clear dome that opens and closes, and features 6 different “legs” that all come with a different tool: claw, hammer, scanner, saw, shovel and auger. (Australia RRP: $29.99)

Imaginext Space Station:
The Imaginext Space Station includes a playset, 2 figures, accessories, space walk tubes, alien and space module. Turn an activation disk and open the doors. Attach a figure to a space walk tube, spin the wheel and watch the figure rotate! After space walking, figures can recharge in the chryogenic space chamber. Need to explore the moon? Place a figure in the space module and beware of the alien sneaking up behind you! (Australia RRP: $43.99)

The newly released Imaginext Space range joins the existing Imaginext Ocean, City, Dinosaur and Superfriends ranges. Fisher-Price Imaginext playsets will inspire young boys with unique and exciting worlds that they will want to revisit time and again!

For more information on Imaginext playsets, please visit www.imaginext.com.au. For further details on Fisher-Price and its full range of products, please visit www.fisher-price.com.au.


Go in the running to Win an Imaginext Space Shuttle and Tower - closes 31st October 2009!

Babynews Release Date: 2nd October 2009

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