It's all about you Baby!

HOTmilk Lingerie is a deliciously decadent lingerie collection designed to make women feel confident and sexy during the many challenges of motherhood.

HOTmilk Lingerie offers a new experience for expectant and nursing mothers with tantalising lingerie designed to stimulate and entice.

The HOTmilk story began in 2006 when New Zealand founder Lisa Ebbing became pregnant with her first child. After a lifetime of wearing luxurious lingerie Lisa realised that as an expectant mother, she was reduced to only the most boring options.

Lisa had a vision but recognised that she would need an inspiring business partner to help make her vision a reality. Ange Crosbie came on board creating a dynamic partnership and the two began work on a viable business plan.

The pair set about creating an exquisitely sophisticated lingerie brand designed to make expectant women feel empowered with pretty, functional and above-all SEXY designs.

The collection comprises of lingerie, camisoles and nightwear and focuses on premium quality and sophisticated style at an accessible price. Soft and beautiful cottons are used to increase comfort, no-fuss hooks provide easy function, and gorgeous lace detail highlights the feminine designs along with a strong focus on providing a modern edge with fashion-forward features and shapes.

This was two years on and HOTmilk continues to redefine maternity lingerie with directional styling and provocative images. Attracting overwhelming attention with their controversial communications, HOTmilk is committed to delivering gorgeous exotic designs for strong assertive women.

Crosbie believes in the power of the HOTmilk philosophy. "We love the fact that we are helping women recapture their sensual persona and in the process, redefining the role of the heavenly mother".

The current ambassador for HOTmilk is model and celebrity mum Chloe Maxwell. "Chloe projects the right amount of sensuality and confidence," says Lisa Ebbing, marketing manager and co-owner of HOTmilk.

Lisa and Ange are thrilled with the brand's rapid evolution. HOTmilk started out as a small New Zealand business and with passion and dedication the brand quickly developed into a global leader with an international stockist list, embracing Australia, New Zealand, the United Kingdom and Europe.

Part of the success of HOTmilk is that the brand is designed for women by women who believe that pregnancy and motherhood should be a pleasurable experience for women and their partners.

Aspirational lingerie for a precious time in a women's life.

Enquiries: www.hotmilklingerie.com.au or call 1800 652 817.

Release Date: 11th November 2008

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