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Be True, Be You, Be a Moxie Girl!

Introducing a unique range of dolls that are going to have girls all over Australia singing, dancing, designing and most importantly believing that they can do ANYTHING!

These aren’t just any ordinary dolls – Moxie Girlz have a purpose and they want to show every girl out there that with a positive attitude and the courage to go for it, they can reach for the stars! Moxie Girlz are full of energy and stylish in their own crazy way because it’s OK to be different and stand out!

Meet Avery, Sophina and Lexa, the inspirational Moxie Girlz that are here to encourage young girls to stay true to themselves and do something amazing! These 3 girls are sure to ignite a passion for creativity and individuality, by giving young girls the confidence and courage they need to achieve their goals.

As a way to encourage girls to think big, Moxie Girlz are helping 16 year old Skye Bortoli reach her dreams, by donating $1 from every Moxie Girlz doll sold to Teens Against Whaling with an aim to raise $30,000. Skye started Teens Against Whaling when she was 14 years old and has since embarked on a worldwide campaign to save the whales.

Girls all over the nation: get ready to blast your favourite tunes, as you and the Moxie Girlz sing your hearts out! Have your friends around for a Moxie Girlz slumber party so you can dress up, sing and rock out way past your bedtime!

Do you have Moxie?
mox • ie [mok – see]
n.
1. Positive attitude and confidence
2. The courage to go for it
3. Energy in everything you do

Moxie Mission Statement:
Every girl has the strength to do something amazing. Anything is possible as long as you stay true to yourself and never give up on your dreams!

Dolls
Moxie Girlz have a great range of dolls that are stylish and fun with musical instruments and customizable fashion that will spark young girls’ imaginations, while entertaining them for hours! Mum’s can rest assured Moxie Girlz dolls are age appropriate and presenting the right image to their daughters. Every Moxie Girlz doll comes packaged in it’s unique X shaped packaging and the inspiring Moxie Mission Statement features loud and proud on the back.

Artitude
Artitude encourages creativity and individuality through self expression. Customization and drawing brings out each girls own individual style!

Items available are:
* All 3 dolls available - their shoes and bike can be coloured in, to suit your own style!
* Fashion Design Kit – colour in several outfits and accessories, then wipe it away and start all over again!

Jammaz
Jammaz is based around sharing experiences with friends and encouraging each other to never stop dreaming! Jammaz also encourages self expression through making music.

Items available are:
* All 3 dolls available - with their own colourful sleepover wig & guitar
* Jammaz Guitar, that lets you play real music!
* A Microphone that lets you sing like a rock star! Now Available in a store near you!
Moxie Girlz are stocked at all major retailers, including Myer, David Jones, Target, Big W, K-Mart, Toyworld, Toys R Us and all good toy stores nationally.

Visit www.moxiegirlz.com.au for games, promotions and product updates!

Visit Moxie Girlz: www.moxiegirlz.com.au



Babynews Release Date: 27th November 2009

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