Oh Baby You've Got That Superstar Style

The current global fascination with celebrities, especially celebrities and their offspring, has upped the ante on the maternity fashion standards.

Suddenly expectant and nursing mothers are expected to appear cool, calm and above-all glamorous, at any given time.

Whilst most women don't have the benefit of a celebrity entourage, think stylist make-up artist etc, to keep them looking effortlessly chic they can now adopt a jet-setter look whilst carrying out the school run.

OiOi Sophisticated Baby Bags are all about merging the practical with high-end fashion - without the movie star price tag. The updated and ultra user friendly OiOi website, and recently introduced online gift certificates, provides the tool to shop like a star.

The summer collection includes a gorgeous array of summer colours and styles with a directional fashion edge. Nature loving women will love the organic designs and nature inspired prints, highlighted within the summer collection, whilst the more wild-at-heart will be drawn to the animal prints and snakeskin detail.

Luxurious leather in hot hues, along with the OiOi signature monogram bag, complete the look for summer and set the scene to inspire the goddess in every mother.

OiOi - helping everyday mothers achieve that elusive celebrity lifestyle.

OiOi Sophisticated Baby Bags are proud to support SIDS and KIDS.
A contribution from the sale of every OiOi bag purchased via the SIDS and KIDS website
will be donated to the charity organisation. Visit www.sidsandkids.org.

For stockists enquiries please call 1300 131 693 or visit www.oioi.com.au.

Release Date: 11th November 2008

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