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WithoutSurgery Gets Real About Cellulite

WithoutSurgery.com.au, an online community for consumers interested in non–invasive cosmetic procedures, launched this week, with cellulite solution Lipomassage by Endermologie® the first non-invasive treatment championed by the site. WithoutSurgery is lead by Suzie Clifton and Natice Fairburn, both beauty industry veterans who have said, enough is enough, time for Australian women to get real about beauty treatments and cellulite in particular.

Natice Fairburn, General Manager, WithoutSurgery said, “Our Lipomassage by Endermologie® campaign is unlike any other beauty advertising on the market, let alone the typical anti cellulite advertising that uses glamorous models and airbrushed images. We wanted to explode the myths around cellulite and cellulite treatments and show real women, with real cellulite a real, honest solution to a problem almost every Australian woman faces.”

WithoutSurgery.com.au is an online community where visitors can get a deeper understanding of the ways they can transform their life without cosmetic surgery, and share their experiences and opinions with non-invasive cosmetic procedures. Lipomassage by Endermologie® is a scientifically proven treatment that manipulates the connective tissue through “mechanotransduction”, resulting in slimming, cellulite reduction and anti-ageing.

“The media and society-at-large is constantly bombarding women with images of picture perfect bodies, ageless faces and flawless appearances and they begin to believe that perfection is realistic and achievable often airbrushed. At WithoutSurgery we support real, natural beauty, and want to reveal the truth about cellulite treatments that work,” Natice continued.

WithoutSurgery is launching with a six week competition where three Australian women will be selected as a Lipomassage Ambassador and win a “complete body transformation” prize package valued at almost $15,000, including 12 months of Lipomassage treatments.

www.withoutsurgery.com.au

Babynews Release Date: 15th June 2009

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