Parents Join Push for Posh Prams

Move over Bugaboo, Silver Cross prams are about to set a new benchmark in "luxe" living for Australian babies.

Think the world's most endearing nanny, Mary Poppins, and you're thinking Silver Cross.

Favoured by British royals for over a century, Silver Cross's Balmoral pram even has a princely price tag to match.

A favourite of parents of posh tots in the UK and USA, it's about to become the new glam pram in Oz too.

Famous mums who have used the pram include Madonna, Victoria Beckham, Catherine Zeta Jones, Liz Hurley and Sarah Jessica Parker.

And Australia's well-heeled mums and dads are expected to join the push when the Silver Cross stock hits the nation's baby boutiques this month.

The Silver Cross Balmoral is billed as the must-have accessory for the baby who has everything.

And the Dazzle was r esearched on the streets of the world's style capitals London, Paris, Tokyo and New York, making it appealing to modern day parents. It's a stylish and lightweight pushchair minimalist in design.

Distributor Silver Cross Australia expects Aussie mums to embrace the worldwide trend that favours the beautiful buggies.

"They are like the Rolls Royce of prams,'' said Sharnie Skene, who has secured the Australian distribution rights from British manufacturer Silver Cross (UK) Ltd.

"There has been a resurgence in the purchase of high quality, high performance prams and strollers so parents have complete peace of mind. Silver Cross has proven its superiority in engineering design."

Mrs Skene said many families would see a Silver Cross pram as an investment or an heirloom.

And she tipped they'd be a popular gift from grandparents for the child who has everything.

Prams and strollers from the Silver Cross collections are now available nationwide.

Visit www.silvercross.com.au or contact Silver Cross Australia on (03) 9530 5200 for stockists.

Read further information about Silver Cross.

Release Date: 12th March 2008

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