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Terry Rich brings luxury to the little ones this summer

Terry Rich brings luxury to the little ones this summerPremium beach towel label targets the little Fashionistas with new eye-catching robes and ponchos...

It hardly seems the summer has started, but already spring and summer children's clothing ranges are moving into sales.

Luxury Beach towel brand Terry Rich is stepping into the spotlight this summer, launching the first pieces of what is quickly becoming a highly anticipated summer collection of quality beach and resort wear for young children.

The luxury cover-ups are a charming blend of comfort and quality. The styling of the beach ponchos creates a new league in the beach pull-over stakes, as does the sharp cut and quality finishing of the cutest of cute kids robes. Terry Rich has aimed squarely at those who love dressing their tiny toddlers with this launch, sizing for the little ones in 2, 4 and 6.

The strength of the retail response to the launch of Terry Rich for Children goes to show that there's remains a market for high-end, well-made children's clothes. Premium department store David Jones have picked up the colourful beach robes nationally while independent boutiques also quickly lock in their allocation of the limited Summer launch stock.

Terry Rich has maintained the classic design and quality signatures of the label with this new range but added juicy colour mixes and kids styling for garments that are to both bright and fun and which provide instant appeal to buyers and parents alike.

Functionality for water play is clearly well considered with strong 100% cotton toweling offering warmth, sun protection and drying. Parents will appreciate this handy three in one result. Terry Rich are tight lipped about what they have coming next for kids but suggest there are many more unique, high quality children’s beach and resort pieces under development for second Summer 09/10.

About Terry Rich
Terry Rich is a premium Australian beach towel and resort wear label with a reputation for striking design and superior quality. Having grown strongly since launch in 2003, the Terry Rich Collection now offers a large selection of high quality, sophisticated beach towels as well as a beautiful range of resort wear for adults and children.

Terry Rich celebrates bold colours and straight lines, maintaining a consistent use of proportion and simplicity that defines the label. The very best cottons and fabrics are used along with textual trims and adornments to produce high quality, charming pieces. Terry Rich is ranged across Australia through swimwear, resort and fashion boutiques as well as through Australia’s most premium department store David Jones.

Visit Terry Rich: www.terryrich.com.au





Babynews Release Date: 19th August 2009

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