WOTNOT launches Australia's 100% natural sunscreen

WOTNOT the premium all natural and organic Australian brand has just launched a completely natural and preservative-free sunscreen. The new gentle lotion was developed in collaboration with mums who wanted a safe and natural product for their family.

Based on its philosophy of providing products that are 100 percent pure, WOTNOT discloses all ingredients and not just key ingredients, so customers know exactly what they are getting. The mild lotion contains no nasties like titamium dioxide known to cause the skin condition miliaria. Instead its completely natural formula replicates the skin's natural oils.

The totally natural sunscreen is derived from the earth's finest ingredients including certified organic macadamia oil which protects and heals skin from blemishes, sunburn and minor wounds. It also contains the natural active ingredient zinc oxide which provides protection by reflecting the sun's rays away from the skin. In contrast to this the active ingredients used in conventional sunscreens absorb the sun's rays.

"We set out to create a range of premium lotions and sun-block that contained 100 percent natural and organic ingredients to ensure that people received the very best nature had to offer. We have hand-picked nature's most soothing and therapeutic ingredients which most closely resemble the natural oils of the skin," said Sinead Roberts, founder and director of WOTNOT.

Partner and co-founder Sioned Guard also adds, "We started the company with a very strong belief in social responsibility. Not only do we donate a percentage of sales to children's charities but we ensure our natural sunscreen is gentle to you, your family and the environment."

The premium natural sunscreen retails for $25.95 (115ml) available in organic and health food stores. For more information on the WOTNOT products visit www.wotnot.com.au.

Babynews Release Date: 2nd October 2008

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