Yunginz! Cool Shoes, Designed in Australia for Cool Kids!

THE GOSS ABOUT YUNGINZ

The Yunginz brand came to fruition in 2007 when Jenny Celebrin got frustrated with not being able to purchase trendy shoes in small sizes for her daughter. Fashionable shoes for children seemed to be available only from a size 12 and upwards so the challenge was on!

Jenny approached Yolanda about the idea and Yolanda was also up for the challenge, so they combined their skills and Yunginz was born.

After a national market research exercise was conducted through a reputable agency, it was confirmed there is definitely a gap in the market when it comes to the availability of smaller sized shoes which are not only cosmetically appealing, shoes which provide the comfort and support a child’s foot need without paying a hefty price.

Whilst Jenny decided to quit her job in April ’07 and focus full time on the business, Yolanda has also worked tirelessly into the wee hours, whilst still maintaining her successful design studio. Through hours of contacting retailers directly, we find ourselves with approximately 40 stores across the country, stocking some or all of our range. Yunginz third range has just been released for the Spring/Summer season.

Catering for boys aged approx 1-4 years, and girls aged between approximately 1-7 years, Yunginz shoes are quality made, using leather where applicable as opposed to PU, and our price points are very competitive, ranging from $34.95 through to $79.95 for the current spring/summer season. Obtaining crucial initial advice from a podiatrist enabled Yunginz to not only create fashionable footwear, but also cater for a child’s growing foot with such inclusions as arch support, heel/ankle support, cushioned inner soles and toe reinforcement where applicable.

Yunginz designs are the result of many hours of team work, dedication and re-drawing of designs until perfect. Yunginz styles have been designed with the Australian lifestyle in mind, which assists in creating that unique point of difference in the childrens footwear market.

We want all young boys and girls to look cool in Yunginz shoes, and we are extremely proud to be able to fill the gap in the market and assist those other parents who have also struggled to find stylish shoes for their small children.

We are constantly designing new footwear and will be providing a point of difference in the market.


Jenny Celebrin – Co-owner

Background:
Jenny is a mother of two children – a 15 year old boy, and 7 year old girl, who, as it turns out, was the inspiration behind starting the business.

Originally from New Zealand, Jenny and her son moved to Sydney 13 years ago with just a suitcase, and a few hundred dollars to her name. With no formal qualifications, Jenny has worked full time since the age of 15, spending the first 12 years of her working life in secretarial positions, working her way up to 8 years in a marketing environment, having worked for large organizations to help build their brand awareness and increase sales through strategic marketing campaigns and customer loyalty programs.

Running her own business was something Jenny had always wanted to do, but was undecided as to exactly what kind of business that would be, until April ’07 when what started as small talk conversations between herself a good friend, turned into a serious decision to start a business – designing kids footwear with a difference……


Yolanda La Gorcé – Co-owner

Background:
Yolanda Jeftha is a mother of two teenage daughters who migrated with her husband to Australia from South Africa in 1990. Yolanda worked for Ogilvie & Mather as an Art Director in Cape Town and joined Harvie- Clemenger in Australia, before moving to less hectic smaller agencies in order to raise her two girls. In 2002 she left her job to start her own business (La Gorcé Advertising), which grew to become a very successful design studio with great clients.

When Yolanda is not busy designing packaging or shoes, or on a photo shoot she can be found cooking up a storm for the family or going for a run to relieve the stress, keep fit or train for the ocassional 10km to half marathon.


BUY ONE GET ONE FREE!
To celebrate the release of the Yunginz Spring/Summer 09/10 range we’ve got a fantastic promotional offering! Purchase any pair of Yunginz™ footwear from the new Spring/Summer 09/10 range and RECEIVE A FREE PAIR!!!!

This offer is valid until February 2010 OR while stocks last.

See top image for the 3 styles to choose from for your FREE PAIR.

Simply email, fax or post your proof of purchase to Yunginz™ and we’ll send you A FREE PAIR – it’s as simple as that. info@yunginz.com.au or call us on 02 9688 2288.

Visit Yunginz: www.yunginz.com.au

Babynews Release Date: 26th November 2009

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